USIG · LLC
The Private Real Estate Playbook

Clarity Before Capital

The private real estate world, explained with clarity — for the people who want to understand it.

Digital preview available soon — join the list below
USIG · Real Estate Investment Group
Clarity
BeforeCapital
THE PRIVATE REAL ESTATE PLAYBOOK
FOR INVESTORS, SPONSORS & ADVISORS
Brenda Le Jones
No hype· No pressure· Just clarity before capital
Why this book

Private real estate can feel like a closed room.

Family offices. Syndications. Capital stacks. Waterfalls. Preferred returns. Private placements. From the outside, this world can seem reserved for insiders who already know the language.

It does not have to be. Drawing on years across residential and commercial real estate, lending, investor conversations, and deal reviews, this book gives you a framework for evaluating private opportunities with more confidence and less confusion.

Capital does not only invest in property. Capital invests in clarity.
Inside the book

What you'll learn

01

How private real estate deals are actually structured

02

What investors should understand before joining a deal

03

How the capital stack, waterfalls, and preferred returns really work

04

Why sponsor evaluation matters more than the pitch deck

05

How to read the risks in entitlement, development, and capital calls

06

The questions that protect investors before they say yes

07

Why projected returns are not the same as a guaranteed exit

08

A full glossary of private real estate terms, included

Who it's for

Written for serious people at every stage

The investormoving beyond residential property into larger opportunities.

The business ownerwith capital but limited time to evaluate deals.

The accredited investorinvited into deals but unsure which questions to ask.

The broker or advisorwho wants to understand how serious capital thinks.

The sponsorworking to make an opportunity clearer and more investor-ready.

Anyonewho has ever felt the private capital room was reserved for other people.

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About the author

Brenda Le Jones

Founder and Principal Broker of USIG LLC, a California-based real estate, mortgage, and capital advisory firm.

A licensed real estate broker and mortgage broker, Brenda works across residential and commercial real estate, debt placement, and investor advisory. Her work spans conventional and DSCR lending, bridge financing, commercial debt, and private capital introductions.

She wrote Clarity Before Capital to make the private real estate world clearer and more approachable — for investors, sponsors, and advisors who want to move beyond the surface.

NMLS #2274027 · CA DRE #01365151